Chime is a comprehensive marketing and customer relationship management platform tailored to the needs of small and midsize real estate businesses. The platform aims to provide users with a range of tools and features to help them efficiently manage their marketing efforts and improve customer relationships.
Chime was in need of a new marketing solution to help them effectively gather inbound leads. In response, I designed a custom, modern, and informative landing page for them. The landing page was carefully crafted to showcase the features and benefits of the Chime platform and encourage potential customers to schedule a demo. Overall, the goal was to help Chime attract new leads and grow their business.
Account Manager | Copywriter | Developer
Developing a brand style guide was an essential tool for Chime, as it helps define the visual identity of the brand and ensures consistency across all marketing materials. A strong and cohesive brand style helps customers easily recognize and remember the company, and it can also establish trust and credibility.
Having a brand style guide in place helps ensure that all marketing efforts, from the design of the website to the tone of voice used in social media posts, are consistent and aligned with the overall brand identity. This consistency helps create a cohesive and professional image for the company, which is important in building a strong brand.
I was responsible for creating the visual elements of the new landing page for Chime. To do this, I was provided with copy written by a copywriter that highlighted the key tools and features of the Chime platform. Using this copy as a guide, I designed a modern and informative landing page that effectively showcased the value of the Chime platform to potential customers.
Once the designs were approved, I handed them off to a developer to bring the page to life. I worked closely with the developer throughout the development process to ensure that the final product accurately reflected the designs
The custom landing page we designed for Chime was an overwhelming success. In the first month after its launch, Chime saw a significant increase in demo requests, with over 150% more compared to the previous month. This impressive boost in interest can be attributed to the modern and informative design of the page, which effectively highlighted the key features and benefits of the Chime platform.
Additionally, the landing page provided an easy and seamless way for potential customers to request demos and learn more about the product. Overall, the success of the landing page played a crucial role in helping Chime grow their business and attract new leads.